Customer Relationship Management

ABM Customer Relationship Management (CRM) is a powerful customer centric system, aimed at simplifying tasks such as client management, marketing, lead tracking and customer analysis, through anytime online access. ABM CRM fully integrates with the ABM accounting system, and is driven by a robust SQL database.
Main Features
Contact Management
Keep all your details for customers, leads, suppliers and colleagues in one accessible place, while tracking all interactions and communications between parties. Unique to ABM is the ability to draw on financial data for customers and suppliers, allowing for financial analysis per contact or group.
Web hosted
As a fully web-based application, ABM CRM runs in all popular browsers, whether on a desktop or mobile device, customer management is with you everywhere you go. All of this while keeping your data where it belongs -safe in your own hands, hosted from your own network. This means that staff who are out of the office still have access to customer information, scheduled tasks and much more.
Sales Pipeline Management
Easily keep track of your sales opportunities. See real time data on winning percentages and approximate values of your leads, have confidence that follow-ups will be met and direct the ‘next step’ in the sales process. Pipeline management streamlines tasks and gives you the ability to review and update leads whether in the office or on the road.
Campaigns
Campaigns can be launched for rapid deployment of mass or focused campaigns, constantly giving you valuable feedback on your progress, success rates and pending tasks. List builder functionality gives you the ability to create and re-use filtered customer lists, making regional or demographically targeted campaigns far more manageable.
Contact Management
Keep all your details for customers, leads, suppliers and colleagues in one accessible place, while tracking all interactions and communications between parties. Unique to ABM is the ability to draw on financial data for customers and suppliers, allowing for financial analysis per contact or group.